Imp SEO Concepts:
Backlinking
InBound, OutBound
SEO
OnPage, OffPage
Google Adwords
Keyword analysis
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What is SEO, SERP, SEM, SEA, SMO, SMM and SERM, ORM
1. SEO (Search Engine Optimization)
SEO is one of the most used technique which helps search engines to find and get better positioning for your website among millions of other sites in the competition web market. It helps search engines to better understand the content of your website and get more traffic.
2. SERP (Search Engine Results Pages)
SERP is simply the result page that shows the search engine. When you enter a keyword or a set of keywords the search engine display a list of websites. Using this list we can optimize our website for better positioning in the web market.
3. SEM (Search engine marketing)
SEM is the process of increasing traffic or visibility in the search engines. Often abbreviated as “search marketing”.
SEM also includes two basic areas:
1. Gain traffic through SEO efforts.
2. SEA (Search Engine Advertising): Earn traffic through paid advertising, such as Google AdWords.
4. SMO (Social media optimization)
SMO is the process of increase the visibility of a website in social networks (Facebook, Twitter, LinkedIn, Google+ YouTube etc.) increasing the links pointing to your website, and therefore increasing SERP positioning.
5. SMM (Social Media Marketing)
SMM is used to promote a website through all sorts of social media, for ex: include a link to a content that can reach thousands of users within social network. It’s main objective is to generate brand and visibility in the search engine.
6. SERM (Search Engine Reputation Management)
SERM is simply tries to control your website reputation when a user performs a search. If there are negative comments about your website. The SERM will try to use these techniques to avoid appearing before the positive.
7. ORM (Online Reputation Management)
ORM is used to specifically manage the online reputation of a person, place, thing, site, brand, etc...
Backlinking
InBound, OutBound
SEO
OnPage, OffPage
Google Adwords
Keyword analysis
-----------------------------------------------------------------------------------------
What is SEO, SERP, SEM, SEA, SMO, SMM and SERM, ORM
1. SEO (Search Engine Optimization)
SEO is one of the most used technique which helps search engines to find and get better positioning for your website among millions of other sites in the competition web market. It helps search engines to better understand the content of your website and get more traffic.
2. SERP (Search Engine Results Pages)
SERP is simply the result page that shows the search engine. When you enter a keyword or a set of keywords the search engine display a list of websites. Using this list we can optimize our website for better positioning in the web market.
3. SEM (Search engine marketing)
SEM is the process of increasing traffic or visibility in the search engines. Often abbreviated as “search marketing”.
SEM also includes two basic areas:
1. Gain traffic through SEO efforts.
2. SEA (Search Engine Advertising): Earn traffic through paid advertising, such as Google AdWords.
4. SMO (Social media optimization)
SMO is the process of increase the visibility of a website in social networks (Facebook, Twitter, LinkedIn, Google+ YouTube etc.) increasing the links pointing to your website, and therefore increasing SERP positioning.
5. SMM (Social Media Marketing)
SMM is used to promote a website through all sorts of social media, for ex: include a link to a content that can reach thousands of users within social network. It’s main objective is to generate brand and visibility in the search engine.
6. SERM (Search Engine Reputation Management)
SERM is simply tries to control your website reputation when a user performs a search. If there are negative comments about your website. The SERM will try to use these techniques to avoid appearing before the positive.
7. ORM (Online Reputation Management)
ORM is used to specifically manage the online reputation of a person, place, thing, site, brand, etc...
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